As Property Manager, you will be the mini CEO of your assigned brand/s. You will guide a team that is charged with a product line contribution as a business unit. This extends from increasing the profitability of existing products to developing new products for the company. You will build products from existing ideas, and help to develop new ideas based on your industry experience and your contact with customers and prospects. You must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. You must enjoy spending time in the market to understand their problems, and find innovative solutions for the broader market.
You must be able to communicate with all areas of the company. You will work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer. You will also serve as the internal and external evangelist for your product offering, occasionally working with the sales channel and key customers.
You will ensure achievement of strategic revenue objectives for a specific product or product family. The role plays a proactive role in product planning and design to ensure the product is differentiated from competitors. You are involved with the product throughout all stages of the life cycle (conception, definition, development, release, and post-release activities) and drives product strategy, product planning and marketing execution.